|
|
|
Commercialising
Innovation
Rick
McElhinney/Rodney Overton
This book is intended to provide inspiration,
ideas and knowledge to the diverse range of people,
including entrepreneurs, mentors and investors, and others involved in,
and with an interest in developing innovative ideas to the stage of
commercialisation and at the same time developing respect for these
people involved in the variousstages of innovation and
commercialisation.
Includes a wide range of very useful and easy to use formats, prompts
and check lists covering preparation, commercialisation, equity
investment, dealing with investors, leveraging government grants and
support from other organisations.
Commercialising Innovation is specifically written for the investor
and mentor. Since an entrepreneur needs to be on the same team as the
investor and mentor, this book will serve the entrepreneur very well as
they progress through the process of commercialisation their venture.
Commercialising Innovation aims to provide information to make good
mentors and good investors better. It provides a number of templates
that make the process easier and more predictable.
|
Commercialising Innovation is available for
$34.95 (add $4.50 postage for all orders in Australia or $18
for US orders)
|
|